Epic Bar Epic Fail

I’m always looking for new food items to try. I love exotic foods and trying new things so I was a little excited the first time I saw the Epic Bar. Epic Bar comes in a variety of flavors but they are all Paleo friendly protein bars that uses a meat (beef in this case but also bison ans turkey) as its protein source. I was first put off by the price at $3.29 per bar but still wanted to try them and patiently waited until Kroger ran them on sale for $2.50, still pricey but a little more affordable.

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I purchased the beef based Habanero Cherry bar and had the highest of hopes for something sweet and tangy with a bold spice note. The ingredient list is all wholesome: beef, walnuts, dried cherries, salt, celery powder, black pepper, and crushed habanero. My high hopes were crushed with the first bite. The mushy bar tasted more like dog food than the spicy beef jerky I was hoping for.

With only 13 grams of protein and 190 total calories, coupled with the high price, I can’t recommend purchasing an Epic Bar. The lack of flavor was a huge disappointment, too. I might give one of the other flavors a try but only if they are on sale or someone else buys. I’m all for healthy but I like flavor, too. Sadly, the Epic Bar is an Epic Fail.